Advertise on Hessa Street with Dubai Advertising. Plan billboard, lamppost and unipole campaigns along one of the busiest commuter corridors connecting New Dubai.
647K
Among the busiest arteries connecting New Dubai to the rest of the city.Display availability confirmed
Creative mapped to format specs
Content & artwork approved
Campaign is
LiveHessa Street is a major outdoor advertising corridor connecting Sheikh Zayed Road, Al Khail Road and Dubai's expanding residential districts. The route links established business areas with communities such as Al Barsha, Barsha Heights and Jumeirah Village Circle, making it a strategic location for brands seeking to reach commuters and residents.
Recent infrastructure improvements have enhanced traffic flow and connectivity along the corridor, supporting daily journeys between residential neighbourhoods and key commercial destinations. These developments create opportunities for brands to build awareness through roadside advertising in high-visibility locations.
Dubai Advertising plans and executes Hessa Street advertising campaigns across approved roadside media locations. We manage billboard selection, media bookings, commercial terms, creative specifications and campaign delivery to help businesses identify suitable advertising opportunities.
4.5 km
Upgraded road section16,000
Vehicles per hour (both directions)8 lanes
Road configuration4
Upgraded junctionsNew Dubai
LocationRTA
Governing authorityCreative capabilities
Hessa Street supports several roadside advertising formats. Site selection depends on traffic direction, available inventory, display dimensions and the surrounding audience catchment.
Large format billboards display advertising creative continuously throughout the booking period. Placements along main road sections and junction approaches support brand awareness, property launches, retail promotions and corporate campaigns.
Best for
Digital LED screens display animated visuals, branded messages and scheduled advertising content. Depending on the site, brands can book shared screen rotations, selected advertising periods or exclusive display packages.
Best for
Bridge banners position advertising creative above or alongside approved road crossings. These placements provide elevated visibility for motorists approaching major intersections and connecting routes.
Best for
Brands across a wide range of industries can advertise on Hessa Street, subject to campaign approval and advertising requirements. However, the corridor is particularly valuable for brands reaching residents and commuters at scale. Some of the most suitable sectors include:
Promote gyms, studios and lifestyle brands to commuters travelling the same route daily.
Every campaign is subject to approval. We'll tell you upfront.
The cost to advertise on Hessa Street depends on the exact billboard location, display size, media format, booking duration and campaign dates. Premium junction positions and exclusive digital bookings may carry higher rates.
Production, installation, artwork adaptation and applicable approval charges may affect the total campaign budget.
| Package | Price |
|---|---|
| Roadside billboards (per billboard, 4 weeks) | AED 172,500 to 529,000 |
| Lampposts (per circuit, 4 weeks) | From AED 126,500 |
| Digital unipoles (per unipole, 4 weeks) | AED 40,250 to 151,800 |
| Bridge banner advertising (4 weeks) | Quotation required |
| Multiple billboard campaign | Quotation required |
Indicative rates only. Current pricing and availability must be confirmed before booking.
A billboard facing traffic towards Sheikh Zayed Road reaches a different journey pattern from one facing motorists towards Al Khail Road. Select the direction that best matches the intended audience.
Dubai Advertising plans roadside campaigns across Dubai's principal highways, junctions and residential corridors.
For Hessa Street, we assess billboard visibility, traffic direction, surrounding developments and available media inventory to identify suitable placements. Our team handles site availability, artwork specifications, production coordination and required approvals. Campaigns can cover individual billboards or multiple locations along the corridor.
We also coordinate supporting outdoor advertising across Sheikh Zayed Road, Al Khail Road and other Dubai locations where the campaign requires wider geographic coverage.
For Hessa Street, we assess billboard visibility, traffic direction, surrounding developments and available media inventory to identify suitable placements. Our team handles site availability, artwork specifications, production coordination and required approvals. Campaigns can cover individual billboards or multiple locations along the corridor.
We also coordinate supporting outdoor advertising across Sheikh Zayed Road, Al Khail Road and other Dubai locations where the campaign requires wider geographic coverage.
We handle it end to end
Objective, date and display options mapped to your goal.
Hessa Street advertising is viewed primarily by motorists. Campaign creative should communicate the main message clearly within the available viewing time.
Read from a moving car, not a screen.
Keep the logo, product and main brand elements prominent. Important information should remain legible from the intended viewing distance.
Large product images, distinctive brand colours and clear contrast help motorists identify the advertisement quickly.
Design for the format booked, not a generic layout.
Creative should account for the physical display dimensions, traffic direction and approach angle. Artwork suitable for one billboard may require adaptation for another.
One message, built to spec.
Prioritise one campaign message, supported by a short headline. Avoid multiple competing offers or lengthy descriptions.
Hessa Street offers static billboards (hoardings), static lamppost banners and digital unipoles along the corridor. Each format has its own rate band, dimensions and viewing distance, so creative should be designed specifically for the format booked.
Yes. International companies can advertise on approved Hessa Street media placements, subject to availability, creative approval and applicable UAE advertising regulations.
Hessa Street is built around repeated daily exposure to New Dubai residents and commuters, rather than a single landmark moment. Combining formats along the corridor can extend reach and frequency. The right combination depends on your campaign objective.
Campaigns can be evaluated through estimated impressions, reach and frequency based on available traffic and audience data. Website visits, branded search activity, enquiries and store visits can provide additional measures of campaign response where suitable tracking is available.
Retail promotions, product launches, real estate campaigns and community-focused brand awareness can work well when the creative is designed for the format booked. Each campaign remains subject to approval.
Yes. Campaigns can be planned around exhibitions, product launches, retail promotions and major events taking place in Dubai. Availability depends on booking dates, media owner schedules and the selected advertising locations.
Unipoles are elevated billboard structures designed for visibility across multiple traffic lanes. Their large display surfaces accommodate product imagery, campaign messages and prominent brand identities.
Best for
Large billboards benefit from clear approach visibility. Road curvature, elevated structures, junction layouts and surrounding buildings can affect how long an advertisement remains visible.
Locations near residential communities suit household services, property and local retail campaigns. Junctions connecting business districts can support brands targeting professionals and wider commuter audiences.
A single prominent billboard provides a concentrated presence at one location. Multiple placements can extend exposure across different junctions and directions of travel.
1 to 3 month campaigns are a practical starting point for general brand awareness. Longer bookings can maintain visibility among regular commuters, while shorter promotional campaigns depend on site availability.
Confirmed with the relevant parties before you commit.
Requirements coordinated so creative fits each format.
Through to the moment your campaign goes live.
Supporting DOOH across New Dubai and the wider city.
Use short website addresses, recognisable brand names or concise promotional messages. Detailed instructions and small QR codes are generally unsuitable for fast moving roadside traffic.
Final artwork must follow the approved dimensions, resolution, file format and production requirements. Digital screens may also require specific animation durations and technical settings.
Do
Don'tTell us your date and objective. We'll confirm availability, terms and creative requirements.
