Advertise on Sheikh Zayed Road with Dubai Advertising. Plan billboard, digital screen, unipole and bridge banner campaigns along Dubai's most-watched stretch of tarmac and the city's main artery.
550K
Dubai's most-watched stretch of tarmac, carrying the city's main traffic artery end to end.Display availability confirmed
Creative mapped to format specs
Content & artwork approved
Campaign is
LiveSheikh Zayed Road is one of Dubai's most prominent advertising locations, connecting major business districts, residential areas, hotels, shopping destinations and entertainment hubs across the city.
Large roadside billboards, unipoles and digital displays give brands a strong presence along a route used by motorists travelling between Downtown Dubai, DIFC, Business Bay, Dubai Marina and other major areas.
Dubai Advertising helps regional and international brands secure advertising opportunities across Sheikh Zayed Road. We identify suitable locations based on your campaign objective, audience, dates and budget, then coordinate the campaign through to launch.
550K
Daily impressions7
Format types available7 formats
Most of any locationDubai's main artery
LocationRTA
Governing authorityFlagship location
Premium tierCreative capabilities
Different sections of Sheikh Zayed Road offer different advertising environments. Format availability depends on the exact location, campaign dates and current inventory.
Unipoles provide large roadside advertising space designed for motorists. Their elevated position and large creative area make them suitable for brand campaigns that need clear visibility from the main carriageway.
Best for
Digital screens allow brands to run motion-led or changing creative without replacing printed material. They are particularly useful for campaigns requiring multiple messages, product variations or time-sensitive creative.
Best for
Large static billboards provide a simple way to establish a strong roadside presence. Bold product imagery, short headlines and clearly visible branding work particularly well in a highway environment where motorists have limited time to process the message.
Best for
Selected buildings along or visible from Sheikh Zayed Road can provide large-format branding opportunities. These sites can give campaigns additional scale within Dubai's high-rise commercial environment.
Brands across a wide range of industries can advertise on Sheikh Zayed Road, subject to campaign approval and advertising requirements. As Dubai's flagship corridor, it is particularly valuable for brands seeking maximum visibility and prestige. Some of the most suitable sectors include:
Build momentum for major launches, premieres and events with flagship-level reach.
Every campaign is subject to approval. We'll tell you upfront.
The cost to advertise on Sheikh Zayed Road depends on the individual site, advertising format, display size, traffic direction, location and booking period. Premium sites around major interchanges, business districts and high-visibility sections of the road can command higher rates. These figures are indicative and should be confirmed against current site availability and quotations.
Premium dates, complex creative production and additional campaign services may affect the final quotation.
| Package | Price |
|---|---|
| Roadside billboards (per billboard, 4 weeks) | AED 195,500 to AED 1,150,000 |
| Digital bridge banners (per bridge banner, 4 weeks) | AED 80,500 to AED 230,000 |
| Static bridge banners (per bridge banner, 4 weeks) | AED 164,450 to AED 292,148 |
| DOOH digital screens (per site, 4 weeks) | AED 40,250 to AED 926,900 |
| Lampposts (per circuit, 4 weeks) | AED 93,150 to AED 465,520 |
| Static unipoles (per unipole, 4 weeks) | AED 92,000 to AED 287,500 |
| Digital unipoles (per unipole, 4 weeks) | AED 56,000 to AED 345,000 |
| Programmatic DOOH (pDOOH) (per campaign, bought by impressions) | AED 180,000 to AED 517,500 |
| Metro wrap (per metro station) | From AED 645,150 |
Indicative rates only. Current pricing and availability must be confirmed before booking.
Dubai Advertising works with regional and international brands planning outdoor campaigns across Dubai.
For Sheikh Zayed Road campaigns, we help brands identify media based on where they want to be seen rather than simply presenting a list of available sites. We consider the campaign objective, audience, direction of travel, location, format, dates and budget before recommending options, giving your campaign a clear media plan built around the result you want to achieve.
We can also extend the campaign into Downtown Dubai, Dubai Marina, malls, transport environments and other major outdoor locations when broader coverage is required.
For Sheikh Zayed Road campaigns, we help brands identify media based on where they want to be seen rather than simply presenting a list of available sites. We consider the campaign objective, audience, direction of travel, location, format, dates and budget before recommending options, giving your campaign a clear media plan built around the result you want to achieve.
We can also extend the campaign into Downtown Dubai, Dubai Marina, malls, transport environments and other major outdoor locations when broader coverage is required.
We handle it end to end
Objective, date and display options mapped to your goal.
Creative for Sheikh Zayed Road requires a different approach from a single landmark display. With seven format types along one flagship corridor, content should be designed for each specific format and the speed at which traffic passes it.
Read from a moving car, not a screen.
Your logo, product or company name should be clearly visible.
Product images, people and other important visual elements should be large enough to recognise from the road.
Design for the format booked, not a generic layout.
A digital screen, unipole and building display may require different dimensions and layouts. Design around the selected media rather than simply resizing one master artwork.
Fine print, small QR codes and complicated layouts can be difficult to process from the road.
One message, built to spec.
Sheikh Zayed Road offers seven format types: static billboards, digital screens (DOOH), bridge banners, lampposts, static and digital unipoles, programmatic DOOH and metro station wraps. Each format has its own rate band, dimensions and viewing distance, so creative should be designed specifically for the format booked.
Yes. International brands can advertise on Sheikh Zayed Road, subject to media availability and the required advertising approvals in Dubai. Campaigns must comply with local advertising regulations, and creative content may need approval before the campaign goes live.
A campaign period of one to three months is generally an ideal timeframe for advertising on Sheikh Zayed Road. This gives the campaign enough time to build visibility and create repeated exposure among commuters. The ideal duration will ultimately depend on your campaign objectives, budget and media availability.
There is no single best location for every campaign. Sites around DIFC and Downtown may suit campaigns targeting business and premium audiences, while locations further south can support campaigns focused on areas such as Al Barsha, JLT and Dubai Marina.
Sheikh Zayed Road is Dubai's flagship corridor, with more format types and wider reach than any other location in the market. Combining formats along the route can extend reach and frequency further still. The right combination depends on your campaign objective.
Campaign measurement can include estimated media reach and frequency alongside business outcomes such as branded searches, direct website traffic, enquiries, app activity, sales and store visits. Measurement should be agreed before launch so the campaign can be assessed against a defined objective.
Best for
Pricing can vary depending on the selected date, with high-demand periods potentially costing more.
Billboards, DOOH, bridge banners, lampposts, unipoles, pDOOH and metro wraps each carry their own rate band.
Running the campaign across multiple formats can increase the overall advertising cost.
The length of each booking can influence the total campaign budget.
Popular dates and high-demand periods can affect availability and pricing.
Custom visuals and technical adaptation for each format can add to production costs.
Photography, filming or experiential activities alongside the display can increase the overall budget.
Confirmed with the relevant parties before you commit.
Requirements coordinated so creative fits each format.
Through to the moment your campaign goes live.
Supporting DOOH across Al Khail Road, the airports and the wider city.
Keep the central message direct. Avoid paragraphs or several competing messages.
Text needs to remain clear against the background, particularly when viewed from a moving vehicle.
Do
Don'tTell us your date and objective. We'll confirm availability, terms and creative requirements.
