Advertise on Burj Khalifa with Dubai Advertising. Plan LED facade campaigns, major brand launches and landmark activations in one of Dubai’s most iconic locations.
828 m
The structure that dominates Downtown Dubai.Display availability confirmed
Creative mapped to the facade
Content & concept approved by Emaar
Campaign is
LiveBurj Khalifa is one of the world's most recognisable advertising landmarks. Its 770-metre LED facade and 828 metre structure dominates Downtown Dubai, providing a high-profile platform for global product launches, corporate announcements and major entertainment campaigns.
The tower's illuminated facade supports custom animations, branded visuals and creative sequences designed around its distinctive architecture. Campaigns command attention across Downtown Dubai, with opportunities to extend their visibility through international media coverage, social media and campaign films.
Dubai Advertising works with regional and international brands to plan and execute Burj Khalifa advertising campaigns. Our team coordinates display availability, creative requirements and approvals, providing a clear route from initial brief to campaign delivery.
828 m
Building height≈ 770 m
Original media façade height1.14M
Original LED RGB pixels4 Jan 2010
Opening dateDowntown Dubai
LocationEmaar Properties
DeveloperCreative capabilities
Four ways brands use the façade. Each one is built around a single, high-impact moment.
Display corporate identities, anniversary messages and major business announcements across the illuminated tower.
Best for
Introduce new products through custom animated sequences designed for the Burj Khalifa facade.
Best for
Use the tower to announce film releases, entertainment premieres and major cultural events.
Best for
Develop customised LED presentations for significant occasions, including international partnerships, brand celebrations and major commercial events.
Best for
Brands across a wide range of industries can advertise on the Burj Khalifa, subject to campaign approval and advertising requirements. However, the format is particularly valuable for brands planning major product launches, announcements, celebrations or high-impact campaigns. Some of the most suitable sectors include:
Banks, financial institutions and multinational companies can use Burj Khalifa advertising for major announcements, anniversaries and regional expansion campaigns.
Every campaign is subject to approval. We'll tell you upfront.
The cost to advertise on Burj Khalifa depends on the booking date, number of displays, duration and creative requirements. These figures provide a pricing reference, while current rates require confirmation.
Premium dates, complex creative production and additional campaign services may affect the final quotation.
| Package | Price |
|---|---|
| Burj Khalifa display (per display, price depends on the number of minutes) | From AED 287,500 |
| Custom activation | Quotation required |
Prices reflect publicly reported 2019 rates. Current pricing and availability must be confirmed before booking.
Pricing can vary depending on the selected date, with high-demand periods potentially costing more.
Prime evening slots may have different pricing compared with other available times.
Running the campaign multiple times can increase the overall advertising cost.
Dubai Advertising has been working with international and regional brands planning premium OOH advertising campaigns across the UAE. Our team provides local media expertise, commercial coordination and creative support for major landmark advertising opportunities.
For Burj Khalifa, we manage campaigns from initial planning through to campaign delivery, working with the relevant parties to confirm available display options, commercial terms and production requirements. With local knowledge of Dubai's advertising market, we make the process clear and help brands turn the Burj Khalifa into a campaign built around a specific goal.
We also plan supporting digital outdoor campaigns across Downtown Dubai and the wider city where additional audience coverage is required.
For Burj Khalifa, we manage campaigns from initial planning through to campaign delivery, working with the relevant parties to confirm available display options, commercial terms and production requirements. With local knowledge of Dubai's advertising market, we make the process clear and help brands turn the Burj Khalifa into a campaign built around a specific goal.
We also plan supporting digital outdoor campaigns across Downtown Dubai and the wider city where additional audience coverage is required.
We handle it end to end
Creative for the Burj Khalifa requires a different approach from conventional digital billboards. The tower's height, shape and architectural structure mean content should be designed specifically for the façade and the way audiences experience it from Downtown Dubai.
Read from the ground, not the screen.
Logos, brand colours and key visual assets should be positioned so they remain clearly identifiable from the main viewing areas surrounding the tower.
Products, people, logos and other important campaign elements should be large enough to remain recognisable when displayed across the building.
Small typography and highly detailed visuals can lose clarity at this scale. Creative should focus on bold elements that can be understood from a distance.
Design for 828 metres of tapering tower.
The creative should take advantage of the tower's exceptional height. Visuals that move vertically across the façade can make better use of the available display area.
Burj Khalifa is not a conventional rectangular screen. Its tapered structure and architectural sections should be considered when positioning important products, text and brand elements.
The Burj Khalifa media façade works by using an integrated LED lighting and media system across the exterior of the tower, turning the building itself into a large-scale digital display. Unlike a conventional rectangular screen, content is mapped to the Burj Khalifa's tapered shape so that animations, text, logos and brand imagery appear in the intended positions across different sections of the building.
The scale is significant. The Light Up 2018 display covered approximately 109,252 m² and used LED panels containing more than 1.1 million pixels. Digital content is therefore specially prepared and mapped for the façade rather than simply playing a standard landscape video.
In 2024, the façade lighting system was further upgraded with dynamic RGBW technology. The system uses individually controllable fixtures capable of producing different colours and lighting effects, allowing lighting to work alongside the tower's existing media-screen capabilities. The upgrade followed around six months of testing.
For advertisers, this means creative must be designed and mapped specifically for the architecture. The tower's setbacks, height and tapered form need to be considered when positioning products, logos, text and animated sequences so that the campaign appears correctly when viewed from Downtown Dubai.
Yes. International companies can book commercial advertising displays, subject to availability, content approval and applicable UAE regulations.
Burj Khalifa advertising serves a different purpose from most outdoor media in Dubai. Its commercial façade is designed for a high-impact brand moment, making it particularly relevant for product reveals, major launches, anniversaries and significant announcements.
For campaigns where repetition is more important, other formats may be more suitable. Roadside billboards and unipoles provide recurring exposure to motorists, while Dubai Metro advertising reaches commuters repeatedly throughout their journeys. Mall media places brands closer to shoppers, and DOOH networks can run digital creative across multiple locations and time periods.
The formats can also work together. A brand could use the Burj Khalifa for the main campaign reveal, then extend the same campaign across Downtown DOOH, roadside billboards, malls or transport media to maintain visibility after the launch. Dubai Advertising can help determine the right media mix based on whether the priority is impact, frequency, audience location or wider coverage.
Measurement can include campaign-specific metrics such as website traffic, branded searches, QR interactions, enquiries, product sales, event participation or store visits.
Campaigns that create a major brand moment work particularly well on the Burj Khalifa. The façade is better suited to high-impact activations than continuous advertising. Strong use cases include new product launches, market-entry campaigns, film and entertainment premieres, flagship store openings, major brand announcements, anniversaries, sports campaigns and cultural or awareness initiatives.
Burj Khalifa advertising requires approval of the campaign concept, creative content and technical specifications. Approvals from relevant Dubai authorities may also apply, depending on the campaign. Dubai Advertising can help coordinate the approval process and ensure the creative meets the necessary requirements before the campaign goes live.
The length of each display can influence the total campaign budget.
Popular dates, major events and celebrations can affect availability and pricing.
Custom animation, complex visuals and technical adaptation for the Burj Khalifa façade can add to production costs.
Photography, filming, events or experiential activities alongside the display can increase the overall campaign budget.
Objective, date and display options mapped to your goal.
Confirmed with the relevant parties before you commit.
Requirements coordinated so creative fits the façade.
Through to the moment your campaign goes live.
Supporting DOOH across Downtown Dubai and the wider city.
Motion graphics should have a clear sequence and direction. Transitions can be designed to move naturally across different sections of the tower.
One message, built to spec.
Use short headlines and focused messaging. Audiences should be able to understand the main campaign message without needing to read several lines of copy.
Final files must meet the specifications provided for the campaign, including requirements for dimensions, resolution, duration and file delivery. Creative should be produced or adapted using these specifications rather than standard DOOH assumptions.
Do
Don'tTell us your date and objective. We'll confirm availability, terms and creative requirements.
