Advertise in Business Bay and DIFC with Dubai Advertising. Plan billboard, digital screen and building advertising campaigns across two of Dubai's most prominent commercial and financial districts.
5.6K
Business professionals, investors and residents across two of Dubai's central business districts.Display availability confirmed
Creative mapped to format specs
Content & artwork approved
Campaign is
LiveBusiness Bay and Dubai International Financial Centre (DIFC) form two of Dubai's most prominent commercial districts, bringing together multinational companies, financial institutions, luxury hotels and premium residential developments. Advertising across these locations gives brands access to business professionals, investors, residents and international visitors.
Business Bay offers prominent roadside advertising along major routes connecting Downtown Dubai, Al Khail Road and Sheikh Zayed Road. DIFC provides access to Dubai's financial community, with premium advertising opportunities around office towers, commercial spaces and lifestyle destinations.
Dubai Advertising plans and executes outdoor advertising campaigns across Business Bay and DIFC. Our team manages media strategy, location selection, buying, creative production and campaign delivery, providing brands with targeted visibility across Dubai's central business districts.
5.6K
Daily impressions6
Format types available≈ 100,000
Business Bay occupants10,018
DIFC active companies50,200
DIFC workforceMetro, SZR & Al Khail Rd
ConnectivityCreative capabilities
Business Bay and DIFC support several outdoor and indoor advertising formats. Format availability depends on the exact location, building and current inventory.
Digital LED screens offer brands prominent visibility along selected roads and commercial locations across Business Bay and DIFC. These formats support animated creative, product launches, corporate announcements and scheduled advertising campaigns. Display frequency and creative duration depend on the selected screen.
Best for
Large roadside billboards reach motorists travelling between Business Bay, Downtown Dubai, DIFC and surrounding commercial districts. Static placements maintain a consistent brand presence throughout the campaign, supporting repeated exposure among professionals and regular commuters.
Best for
Large building banners and approved facade displays offer prominent advertising opportunities across selected commercial properties. Their scale makes them suitable for brands planning major launches, corporate announcements and campaigns requiring substantial visibility within Dubai's business districts.
Best for
Brands across a wide range of industries can advertise in Business Bay & DIFC, subject to campaign approval and advertising requirements. However, the district is particularly valuable for brands reaching senior financial and professional decision-makers. Some of the most suitable sectors include:
Build awareness for enterprise software and services among senior decision-makers.
Every campaign is subject to approval. We'll tell you upfront.
Advertising costs in Business Bay and DIFC depend on the selected location, media format, display dimensions, campaign duration and availability. Premium roadside positions, digital screens and commercial building placements have different pricing structures.
Premium dates, creative production, installation, advertising frequency and additional campaign services may affect the final quotation.
| Package | Price |
|---|---|
| Static billboards — Business Bay (per billboard, 4 weeks) | AED 310,500 to 632,500 |
| Digital billboards — Business Bay (per screen, 4 weeks) | AED 97,750 to 230,000 |
| DOOH digital screens — Business Bay (per site, 4 weeks) | AED 125,000 to 295,000 |
| Static billboards — DIFC (per billboard, 4 weeks) | AED 207,000 to 1,035,000 |
| Digital billboards — DIFC (per screen, 4 weeks) | AED 103,500 to 258,750 |
| DOOH digital screens — DIFC (per site, 4 weeks) | AED 46,000 to 119,600 |
| Street pole advertising network (4 weeks) | Quotation required |
| Building banner advertising (4 weeks) | Quotation required |
| Indoor commercial digital screens | Quotation required |
| Custom multi location campaign | Quotation required |
Indicative rates only. Current pricing and availability must be confirmed before booking.
Dubai Advertising provides comprehensive media planning, buying and campaign execution across Dubai's principal business and commercial districts.
Our team manages Business Bay and DIFC advertising campaigns from strategy and media selection to commercial planning, creative coordination and final delivery. We assess audience suitability, location visibility, advertising formats and campaign objectives to develop media plans aligned with each brand's requirements.
For advertisers seeking wider city coverage, we also plan and execute campaigns across Sheikh Zayed Road, Downtown Dubai, Al Khail Road and other prominent outdoor advertising locations.
Our team manages Business Bay and DIFC advertising campaigns from strategy and media selection to commercial planning, creative coordination and final delivery. We assess audience suitability, location visibility, advertising formats and campaign objectives to develop media plans aligned with each brand's requirements.
For advertisers seeking wider city coverage, we also plan and execute campaigns across Sheikh Zayed Road, Downtown Dubai, Al Khail Road and other prominent outdoor advertising locations.
We handle it end to end
Objective, date and display options mapped to your goal.
Creative for Business Bay & DIFC requires a different approach from a roadside billboard. Viewed up close by a senior, professional audience moving through a gate area or lift lobby, content should be considered and quick to read rather than loud.
Read up close, by a professional audience.
Logos and brand colours must read clearly at close, indoor viewing distances.
Products, people and logos big enough to stay recognisable up close.
Small type and fine detail lose clarity even at a slower, indoor pace.
Design for the screen, not a generic layout.
Gate area and lift lobby screens each have their own aspect ratio.
Lift lobby screens are viewed closer up than a gate area display.
Give each creative a clear, short message if rotating across the screen.
Business Bay & DIFC offers digital billboards, roadside billboards, building banner advertising, indoor digital screens, street pole and lamppost advertising, and experiential brand activations across the two districts. Creative should be designed specifically for the selected format's dimensions and viewing distance.
1 to 3 months is the recommended duration for Business Bay and DIFC advertising campaigns, allowing brands to build awareness through repeated exposure among professionals, residents and regular commuters.
Yes. International companies can advertise in Business Bay and DIFC, subject to available media inventory, campaign approval and applicable UAE advertising regulations. Certain financial products and services may require additional regulatory review.
Yes. DIFC is a major financial and commercial centre with a concentration of banks, investment firms, professional services companies and technology businesses. Advertising within relevant commercial environments can support brand awareness among business audiences.
Yes, brands can advertise inside DIFC buildings, but placements require approval from the relevant building management and, where applicable, DIFC authorities.
DIFC Gate District, Gate Avenue and approved media around key financial office buildings are relevant locations for campaigns targeting financial professionals. Final selection should consider the available media, audience movement and campaign objective.
Digital screens within participating office buildings, retail areas and commercial spaces can reach professionals, visitors and customers throughout the working day. These placements are particularly relevant for brands seeking visibility within the business environment, subject to building and venue media availability.
Best for
Prominent roadside placements and premium commercial environments may command higher rates depending on their visibility and surrounding audience.
Digital screens, static billboards, building banners and indoor displays have different booking and production requirements.
The number of weeks or months booked affects the overall investment. Extended campaigns may qualify for negotiated rates.
The number of advertising plays and proportion of the available screen rotation allocated to a campaign influence digital media pricing.
Large advertising structures and building installations can require additional production, installation and technical work.
Major financial events, exhibitions, conferences and commercial periods can influence advertising availability and rates.
Confirmed with the relevant parties before you commit.
Requirements coordinated so creative fits the screen format.
Through to the moment your campaign goes live.
Supporting DOOH across Business Bay and the wider city.
One message, built to spec.
One short headline. No reading several lines of copy.
Dimensions, resolution and delivery, as specified for the screen.
Do
Don'tTell us your date and objective. We'll confirm availability, terms and creative requirements.
