Advertise at City Walk with Dubai Advertising. Plan premium digital screen campaigns in one of the city's most walkable retail and dining destinations.
34K
Footfall across one of Dubai's most walkable retail and dining destinations.Display availability confirmed
Creative mapped to format specs
Content & artwork approved
Campaign is
LiveCity Walk is one of Dubai's established outdoor lifestyle destinations, combining premium retail, restaurants, entertainment and residential spaces in Al Wasl. Developed by Meraas, the destination offers brands a distinctive advertising environment close to Downtown Dubai and Jumeirah.
Digital advertising at City Walk places campaigns within pedestrian areas where visitors move between shops, restaurants and entertainment venues. Its open air layout creates opportunities to reach audiences during shopping trips, dining occasions and leisure visits.
Dubai Advertising plans and manages City Walk advertising campaigns for regional and international brands. Our team coordinates available media placements, campaign scheduling, creative specifications and approvals, providing advertisers with a clear route from planning to launch.
34K
Daily impressions1
Format type availableAl Wasl, Dubai
Location2013
First phase openedPedestrian & lifestyle
Advertising environmentResidents & visitors
AudienceCreative capabilities
City Walk offers a setting for advertising campaigns designed around shopping, lifestyle and consumer engagement. Media availability varies by location, operator and campaign period.
Digital screens provide opportunities to display animated brand creative, promotional messages and product visuals within City Walk's retail and leisure environment. Advertisers can schedule creative around campaign dates, product launches and seasonal promotions, subject to the available screen network.
Best for
Retail focused advertising connects brands with visitors already spending time around shops, boutiques and commercial spaces. Campaigns can support new collections, store openings, promotional periods and product launches, with placements selected according to available inventory and surrounding retail activity.
Best for
City Walk's pedestrian environment can accommodate selected experiential campaigns, subject to venue permissions and available activation space. Depending on approval, brands may be able to organise product demonstrations, interactive installations, sampling activities or temporary promotional experiences.
Best for
City Walk offers advertising opportunities for brands across a wide range of industries, subject to media availability and campaign approval. Some of the most suitable industries for City Walk advertising include:
Residential developers and property brands can use City Walk's premium environment to introduce developments and reach audiences interested in Dubai's urban lifestyle.
Every campaign is subject to approval. We'll tell you upfront.
The cost to advertise at City Walk Dubai depends on the screen location, advertising format, campaign duration, share of voice and booking dates. Digital screens, premium placements and experiential activations have different pricing structures. Current rates and availability require confirmation.
Premium dates, complex creative production and additional campaign services may affect the final quotation.
| Package | Price |
|---|---|
| DOOH digital screens (per site, 4 weeks) | AED 287,500–345,000 |
| Street poles (per circuit, 4 weeks) | AED 175,950–244,375 |
| Retail area branding (1 month) | Quotation required |
| Experiential brand activation | Quotation required |
| Custom multi format campaign | Quotation required |
Indicative rates only. Current pricing and availability must be confirmed before booking.
Placements within different pedestrian areas and retail zones may have different commercial rates.
Dubai Advertising delivers end-to-end campaign planning and execution, helping brands maximise their visibility through premium outdoor advertising opportunities across Dubai.
Our team manages City Walk advertising campaigns from initial strategy and media selection to commercial planning, creative coordination and final execution. We oversee every stage of the campaign, ensuring efficient delivery, clear communication and consistent quality.
For brands seeking wider visibility, we also plan and execute integrated outdoor advertising campaigns across Downtown Dubai, Sheikh Zayed Road, Jumeirah and other key commercial districts.
Our team manages City Walk advertising campaigns from initial strategy and media selection to commercial planning, creative coordination and final execution. We oversee every stage of the campaign, ensuring efficient delivery, clear communication and consistent quality.
For brands seeking wider visibility, we also plan and execute integrated outdoor advertising campaigns across Downtown Dubai, Sheikh Zayed Road, Jumeirah and other key commercial districts.
We handle it end to end
Objective, date and display options mapped to your goal.
Confirmed with the relevant parties before you commit.
Creative for City Walk requires a different approach from a roadside billboard. With pedestrians viewing the screen up close and at a slower pace, content should be designed for a walking audience rather than a moving vehicle.
Read on foot, not from a moving car.
Make the advertised product, service or brand immediately recognisable. Clear product imagery works well in retail and lifestyle environments.
Creative should remain legible from the intended viewing area. Typography, logos and product visuals need to suit the size and orientation of the selected screen.
Design for the curve, not a flat panel.
Animation can introduce products, highlight campaign visuals and direct attention towards important brand elements. Keep transitions clear and easy to follow.
One message, built to spec.
Use concise messaging that visitors can understand while walking through the destination. Focus on one primary campaign message.
City Walk offers a premium DOOH placement, including digital screens and a 3D curve screen format. As the only format at this site, creative should be designed specifically for the screen's dimensions and viewing distance.
Yes. International brands can advertise at City Walk, subject to media availability, operator approval, applicable UAE advertising regulations and any category restrictions.
City Walk is built around a premium pedestrian audience and dwell time, rather than commuter reach. A single standout placement here suits brands prioritising a style-conscious, high-footfall retail and dining audience. The right format depends on your campaign objective.
1 to 3 months is the ideal duration for City Walk advertising campaigns, allowing brands to build awareness and achieve repeated exposure among shoppers, residents and visitors. Shorter campaigns can support product launches, retail promotions and special events. The ideal duration depends on campaign objectives, budget and media availability.
Fashion and beauty launches, F&B promotions, weekend awareness campaigns and premium brand moments can work well when the creative is designed for the screen format. Each campaign remains subject to approval.
Selected promotional activities may be possible with advance approval. Availability depends on the proposed location, activation concept, space requirements, operational arrangements and applicable permissions.
City Walk's retail and dining environment provides opportunities to align advertising with seasonal shopping activity and major commercial occasions. Brands can plan campaigns around Ramadan, Eid, Dubai Shopping Festival, festive periods and other relevant retail events.
Best for
Advertisers can combine digital media with approved on site promotional activity to create a coordinated brand presence. Digital screens can introduce a product or campaign message, while an experiential activation gives visitors an opportunity to interact with the brand directly.
Best for
Digital screens, bespoke installations and experiential activations have different production and booking requirements.
The number of days or weeks booked affects the total campaign investment.
For digital screens, the number of advertising spots and the proportion of the available advertising loop allocated to a campaign can influence pricing.
Demand during major retail events, seasonal periods and peak commercial dates may affect rates and availability.
Digital content adaptation, installation, technical requirements and experiential production may add to the campaign budget.
Requirements coordinated so creative fits the screen format.
Through to the moment your campaign goes live.
Supporting DOOH across Jumeirah and the wider city.
Seasonal campaigns, product launches and store promotions should communicate the relevant occasion clearly, particularly when the advertising is intended to generate an immediate response.
Do
Don'tTell us your date and objective. We'll confirm availability, terms and creative requirements.
