InsuranceMarket.ae Introduces Cuter, More Endearing Alfred with Powerful OOH Campaign

InsuranceMarket.ae gave UAE audiences a fresh look at Alfred, its trusted mascot. In this campaign, Alfred appeared in a cuter and more endearing form. His friendly image became the face of more than 1,200 outdoor ads, helping the brand connect emotionally with customers while maintaining a bold visual presence.

A Nationwide Outdoor Push

The campaign activated over 1,200 OOH placements across Dubai, Abu Dhabi, Sharjah and other Emirates. From highways to metro stations, Alfred’s refreshed image was visible to millions of people daily.

With Dubai welcoming 17 million international visitors every year and heavy daily commuter traffic, the reach of this campaign was extensive.

A Mix of High Visibility Formats

InsuranceMarket.ae used multiple OOH advertising formats to maximise exposure. These included:

• Hoarding and billboard ads along major highways
• Unipole advertising in dense traffic areas
• Lamp post ads along busy streets
• Bridge banner advertising crossing high traffic routes
• Wall wraps on prime locations
• Flags for added branding presence

Each format featured Alfred’s new look, keeping the campaign consistent and instantly recognisable.

Dubai Metro Station Takeover with Alfred

The most striking element was the rebranding of the InsuranceMarket.ae Dubai Metro Station. Alfred was present throughout the entire station, both inside and outside.

Dubai Metro records more than 210 million passenger journeys annually, giving Alfred visibility to thousands of commuters each day. The takeover made the campaign one of the most noticeable in the city. 

The activation followed earlier campaigns where InsuranceMarket.ae took over key OOH sites across Dubai.

How Alfred Made the Campaign Shine

Brand mascots can increase customer recall by up to 40 percent. By presenting Alfred in a warmer and friendlier way, InsuranceMarket.ae ensured the campaign felt approachable and trustworthy. The mascot added personality to the large-scale rollout, strengthening its overall impact.

Why OOH is Vital in the UAE

The campaign highlights the power of OOH in a region where visibility is key. The Emirates offer:

• High mobility with millions of drivers and metro users
• Tourism exposure with international visitors throughout the year
• Prestige locations such as Sheikh Zayed Road, Downtown Dubai and Dubai Marina
• Constant urban development creating new opportunities for advertisers

For brands, this makes OOH one of the most powerful ways to create instant awareness.

Lessons for Advertisers

Other brands can learn from the InsuranceMarket approach:

• Use mascots or icons to add personality
• Combine multiple formats for maximum reach
• Focus on landmark sites for visibility
• Keep the design consistent across all placements

A mix of scale, creativity and character helps campaigns stand out across the Emirates.

Ready to Launch Your Outdoor Campaign

Dubai Advertising can help your brand achieve the same level of impact as InsuranceMarket.ae. From billboards and lampposts to bridge banners and metro, we provide access to the best OOH formats in the UAE.

Contact us today to launch a campaign that makes your brand visible throughout Dubai.

FAQs

How many OOH ads were used in the campaign

The campaign included more than 1,200 placements across the UAE.

Why was the Dubai Metro branding important

The InsuranceMarket.ae Metro Station reaches over 210 million passengers each year, offering consistent visibility to a high volume of commuters.

Why are mascots effective in outdoor advertising

Mascots build emotional connections, increase brand recall and make campaigns more relatable.

Which formats were included in the campaign

The brand used unipoles, billboards, hoardings, lamp posts, bridge banners, wall wraps, rooftop signage and flags.