Jenma Beauty has stepped onto the UAE’s outdoor advertising scene with its first campaign across the country.
The beauty brand appeared on large-format hoardings during the third week of September 2026. The campaign introduces Jenma Beauty to a wider audience through close-up portraits, visible products and simple bilingual messaging.
“Your Daily Essentials” leads the campaign. The message presents Jenma Beauty as a brand designed to become part of an everyday beauty and personal care routine.
Founder Jennyfer Matta also appears prominently in the creative, giving the campaign a direct connection to the person behind the brand.
Jennyfer Matta Takes Centre Stage
Jenma Beauty was founded by content creator Jennyfer Matta, who has built an online audience around beauty, fashion and lifestyle.
Her presence plays an important role in the outdoor campaign.
Matta appears in the visuals holding Jenma Beauty products close to her face. This gives people a clear introduction to both the founder and the products.
For people who already follow Matta online, her appearance provides an immediate connection with the campaign. Other audiences can discover the brand through the product-led imagery and clear Jenma Beauty identity.
The approach also brings a creator-led business into a much larger physical advertising environment.
“Your Daily Essentials” Defines the Message
The campaign is centred around the phrase “Your Daily Essentials”.
It is supported by Arabic messaging that communicates the idea of complete everyday care.
This positioning reflects the wider Jenma Beauty product range. The brand offers products across hair, skin and body care, including a hair mask, leave-in treatment, face mist and hair and body mists.
Rather than displaying the entire range, the outdoor creative focuses on selected products.
One execution prominently features a blush-coloured hair mask container. Other visuals place packaged products alongside close-up beauty portraits.
This keeps the message manageable for people seeing the campaign from the road.
Beauty Photography Shapes the Creative Direction
Portrait photography is one of the strongest visual elements of the campaign.
The images feature polished hair, carefully finished make-up and warm beauty tones. Products are positioned close to the face so they remain easy to identify.
The creative uses dusty rose, pink and off-white shades throughout. These colours create a consistent identity across different executions and connect closely with the product packaging.
For billboard advertising, this type of visual consistency can help people identify the same brand across multiple locations.
The campaign also gives the images plenty of space. There are no long paragraphs or complicated product descriptions competing for attention.
Two Layouts Carry the Same Brand Identity
Jenma Beauty uses two main creative layouts.
The wider execution divides the hoarding into separate sections. “Your Daily Essentials” appears on one side, while the Jenma Beauty name and website sit around the centre. Arabic messaging completes the layout.
A second execution uses a more compact composition.
Here, a large portrait dominates one side of the creative. Matta holds a rounded hair mask container next to her face, making the product a major part of the image.
The opposite side carries the Jenma Beauty logo, website and bilingual campaign messaging against a pink background.
Both layouts look different while remaining clearly connected through their colours, photography and typography.
Products Remain Easy to Identify
One practical strength of the campaign is the visibility of the packaging.
The hair mask container, for example, is large enough for the product category to be recognised from the creative.
This gives audiences something tangible to remember.
Beauty advertising can easily become focused on lifestyle imagery. Jenma Beauty keeps its products visible throughout the campaign, making it clear what the company offers.
The brand’s website, JENMABEAUTY.COM, also appears within the outdoor creative. People who want more information have a direct destination where they can explore the wider product range.
There is no discount or limited-time promotion leading the campaign.
The priority is brand introduction.
From Social Media to UAE Roads
Moving from social media to outdoor media gives Jenma Beauty a different type of exposure.
Social content can provide detailed demonstrations, tutorials and product information. A roadside advertisement has far less time to communicate.
Jenma Beauty addresses this with a simple structure:
- a recognisable founder;
- visible beauty products;
- English and Arabic messaging;
- a short campaign line;
- consistent pink and neutral colours; and
- a clear website address.
These elements allow the creative to make sense even when someone has never encountered the brand online.
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