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McDonald’s has once again captured attention across the UAE with its latest Out Of Home (OOH) advertising campaign.

The recent decision by Dubai's Roads and Transport Authority (RTA) to allow advertisements on school buses is a game-changer, especially for small businesses looking to grow fast.

As the main hub of Dubai and one of the longest roads in the world, the 550 km stretch of Sheikh Zayed Road is an unmissable advertising opportunity. Brands that secure prime ad placements along this advertising hotspot gain exposure to millions of residents, tourists, and commuters daily.

Ramadan holds special significance in Dubai, not only as a time of spiritual reflection but also as a period of heightened consumer activity and marketing opportunities. Dubai offers a unique platform for brands to engage with audiences during this month, due to its diverse population. Take a look at a few of our favourite Ramadan campaigns in Dubai for 2024 that have left a lasting impression on us.