DWF Labs Launches High-Impact Crypto OOH Campaign Across Dubai for TOKEN2049

Dubai Advertising has successfully launched a standout Out-of-Home campaign for DWF Labs, promoting their presence at TOKEN2049 Dubai — one of the world’s leading crypto and Web3 events. The campaign utilised premium lamp post banners in Jumeirah and high-traffic placements at Dubai International Airport, driving maximum visibility for the brand ahead of the major summit. 

A Strategic Move in a Crypto Hub 

As the UAE continues to solidify its status as a global blockchain hub, Dubai has become the destination of choice for crypto firms looking to increase brand equity and investor confidence. DWF Labs’ decision to invest in high-visibility OOH advertising in Dubai reflects this strategic momentum. 

By targeting affluent residential and tourist-heavy areas such as Jumeirah, alongside the arrivals and immigration zones of DXB Airport, the campaign delivered an unmissable presence to international investors, crypto founders, and key Web3 decision-makers landing in the city for TOKEN2049. 

Why OOH Works for Crypto Brands 

In a digital-first category like cryptocurrency, Out-of-Home advertising offers a rare moment of trust-building and tangibility. Placing your brand in the physical world — especially in a regulated market like Dubai — signals legitimacy, scale, and long-term intent. 

OOH formats like, D-OOH, pDOOH and lamppost banners offer extended dwell time in commuter zones, while airport media ensures exposure to high-net-worth travellers, business leaders, and early tech adopters — a perfect fit for a crypto brand’s target demographic. 

Powered by Local Expertise: Dubai Advertising 

The campaign was planned and delivered by Dubai Advertising, a specialist in OOH media buying across the UAE. Leveraging deep local knowledge and access to exclusive media inventory, Dubai Advertising ensured the DWF Labs campaign hit the right audiences, in the right places, at the right time. 

From securing prime Jumeirah lamp post locations to executing seamless airport media activations, every detail was managed on the ground by a team with proven experience in crypto advertising and performance-led brand exposure. 

Capitalising on Dubai's Regulatory and Media Advantage 

With Dubai offering a clear regulatory framework for digital assets, the city has seen an influx of major blockchain firms. That makes crypto OOH campaigns in Dubai more competitive — and more valuable — than ever. Being first-to-market or bold in execution can make a critical difference in brand perception.

Looking to promote your crypto brand in the UAE? 

Dubai Advertising helps crypto, fintech, and Web3 projects execute credible, high-impact OOH campaigns that cut through. From lamp posts and billboards to transit hubs and programmatic DOOH, we offer full-service media planning tailored to your growth objectives. 

Get in touch to launch your next campaign in Dubai.