How APM Monaco Made a Style Statement Across Dubai

When a luxury brand meets Dubai’s daily movement

Dubai is a city that never pauses. Its roads are constantly alive with professionals, residents, shoppers and visitors, all moving through some of the most iconic urban corridors in the region. For luxury brands, these moments of movement are powerful opportunities to connect with people in the real world.

APM Monaco chose to make its presence felt exactly where Dubai flows the most. In partnership with Dubai Advertising, the brand launched two billboard campaigns in 2025, using premium roadside hoardings across Sheikh Zayed Road and Dubai Internet City to create a confident and elegant style statement.

First campaign phase in June 2025

The first phase launched in June 2025 and featured two static roadside hoardings, carefully selected to reach audiences that naturally align with APM Monaco’s brand.

One hoarding was placed along Sheikh Zayed Road, Dubai’s most influential advertising corridor. This location delivers continuous exposure to commuters travelling between residential districts, business hubs and retail destinations throughout the day.

The second hoarding was positioned in Dubai Internet City, an area known for its concentration of professionals, creatives and tech-driven audiences. This placement ensured the brand reached people who value design, individuality and modern lifestyle choices.

Together, these two locations created a balanced presence that extended beyond a single road, placing APM Monaco directly into the everyday journeys of Dubai’s style-conscious audience.

Choosing static billboards for uninterrupted presence

For this campaign, the decision was made to use static hoardings rather than digital screens. The reason was simple. Static billboards offer full ownership of the space, all day and all night, without rotating messages or competing visuals.

APM Monaco’s creative style relied on visual simplicity and refined aesthetics. Clean imagery, strong product focus and confident branding allowed the jewellery to stand out naturally against Dubai’s urban backdrop. This approach reinforced the brand’s identity while giving commuters time to absorb the message as they passed by.

You can explore similar premium formats on our advertising formats page.

A focused return in November 2025

Following the success of the June rollout, APM Monaco returned with a second campaign starting in November 2025, this time featuring one high-impact hoarding on Sheikh Zayed Road.

November is a strong period for luxury visibility in Dubai. Retail activity increases, gifting becomes top of mind and the city enters a vibrant social and shopping season. Maintaining a presence on Sheikh Zayed Road during this time allowed APM Monaco to stay visible as people moved towards malls, events and festive plans.

This phase reinforced brand recall while keeping the visual language consistent and recognisable.

Why these locations delivered real impact

The strength of this campaign came down to smart placement in the right places, not spreading thin across dozens of locations. Each billboard sat where real people live, work and move every single day.

Sheikh Zayed Road remains one of Dubai’s most powerful advertising corridors. On average, more than 500,000 vehicles travel this route every day in both directions, making it one of the busiest highways in the city and one of the strongest locations for brand visibility in the region. (Source: Media World)

This incredible volume means that a static billboard on Sheikh Zayed Road becomes part of the daily visual routine for commuters, residents and visitors alike. It stretches through major business hubs, residential districts and retail zones, naturally capturing attention throughout the day and into the evening. (Source: Media World)

Dubai Internet City added a different but equally valuable layer of reach. This area is known for its concentration of professionals, creatives and decision makers, exactly the kind of audience that resonates with APM Monaco’s modern luxury identity. By placing a hoarding here during the first campaign phase, the brand tapped into moments outside peak commuter traffic, reaching people in transit between work, business meetings and weekend plans.

The campaign benefited from:

• Massive daily traffic volumes, with over half a million vehicles moving along Sheikh Zayed Road each day. (Source: Blue Shield Advertising, BSA)
• Premium urban context that matched APM Monaco’s brand character.
• Static placements that offered uninterrupted exposure without rotation.
• Clear, refined creative that reflected modern luxury and invited attention, not distraction.

This is exactly where outdoor advertising shines in Dubai. It meets people in the real world, on their journeys, without asking for clicks or screen time.

Why outdoor advertising continues to work in Dubai

In a city filled with digital screens, outdoor advertising still holds a unique advantage. It creates presence, trust and familiarity in physical space. A well-placed billboard becomes part of the city’s visual language, especially on roads people travel every day.

At Dubai Advertising, we help brands identify the formats and locations that make sense for their story, whether that is billboards, lampposts, transport advertising, malls or airports. You can explore more options on our advertising formats page or learn about our approach on the Why Dubai Advertising page.

Frequently Asked Questions

Q. Why did APM Monaco choose billboards over digital screens?

Static billboards provide uninterrupted brand presence without competing messages, which works well for luxury brands.

Q. Is Sheikh Zayed Road suitable for premium advertising?

Yes. It is one of Dubai’s most visible and prestigious advertising locations.

Q. Why include Dubai Internet City in the campaign?

It reaches professionals and creatives who align naturally with modern luxury brands.

Q. Can billboard campaigns run in multiple phases?

Absolutely. Staggered campaigns help reinforce brand recall across different seasons.

Q. Does Dubai Advertising manage everything end to end?

Yes. From planning and approvals to execution, we handle the entire process. Learn more on our agency services page.

Ready to place your brand where Dubai moves?

APM Monaco’s campaigns show how powerful outdoor advertising can be when placement, timing and creativity come together. If you are looking to put your brand in front of real audiences across Dubai’s most visible roads, we would love to help.

Reach out via our contact page. Let’s make your brand part of the city. 

Check out more articles about advertising on Sheikh Zayed Road:

5 Strategies to Get Your Brand on Sheikh Zayed Road

Smarter AI Billboards on Sheikh Zayed Road Are Changing Outdoor Advertising Forever