OOH Advert Stats in Dubai and How the Outdoor Scene is Shaping Up

When it comes to making a statement, Dubai does it bigger, brighter, and bolder than anywhere else. Out-of-Home (OOH) advertising is the city’s heartbeat, fuelling brand awareness across its skyline, highways, malls, taxis, buses, and even airports. In 2025, the stats show why OOH is still one of the most powerful ways to grab attention.

Real Estate Leads the Pack

The property market loves the spotlight. In June 2025, real estate claimed over 16% of all OOH campaigns across Dubai, Sharjah, Ajman, and Ras Al Khaimah. Developers are showcasing luxury projects on massive billboards, bridge banners, and building wraps that dominate the skyline.

From high-rise launches to branded partnerships, developers know that outdoor formats aren’t just about exposure — they’re about creating instant prestige. If you want a property name remembered, nothing beats a towering billboard on Sheikh Zayed Road.

Fashion Keeps its Style in the Streets

Fashion never sleeps, and neither do its billboards. Around 12% of June’s OOH campaigns came from fashion houses, with stylish visuals splashed across unipoles and hoardings.

From luxury handbags to bold urban collections, fashion brands know that Dubai’s cosmopolitan vibe calls for visibility that is both chic and bold. Outdoor advertising gives them that glamour factor — larger than life, just like their audiences expect.

Automotive Keeps Rolling Strong

Cars and Dubai go hand in hand, so it’s no surprise that the automotive industry grabbed 8% of the OOH pie in June 2025. From luxury sedans to electric SUVs, brands are driving awareness on bridge banners, buses, and digital screens.

The city’s roads double as a showroom, and outdoor formats help automotive brands showcase performance, style, and innovation right where drivers are already looking.

Financial Services Make Their Presence Known

Dubai’s role as a financial hub means big players are putting their messages on digital OOH. From trade zones to fintech, campaigns lean into high-visibility screens that emphasise trust, scale, and modernity.

These ads don’t just promote services, they cement reputations — and in a city that moves billions in global trade, that presence is priceless.

Food, Lifestyle, and Sports Add Flavour

OOH isn’t all about luxury. Food chains, lifestyle brands, and entertainment events continue to light up screens and billboards. From pizza chains to sports championships, these campaigns energise the streets, feeding the city’s appetite for fun.

Restaurants in particular are finding creative ways to direct hungry customers from MUPIs to delivery apps, blending old-school street presence with digital calls-to-action.

The Formats That Win Attention

Across all industries, hoardings remain the number one choice, followed by unipoles and digital screens. Yet taxis, buses, lampposts, and airport displays still play vital roles, giving brands a versatile mix of touchpoints across the city.

Dubai’s OOH scene isn’t just about scale — it’s about strategic placement. Whether it’s a wraparound on a high-rise or a clever ad on a cab door, the key is staying visible where the audience is moving.

Why These Stats Matter for Your Brand

These numbers prove what brands in Dubai already know: OOH works. Real estate developers, fashion icons, automakers, financiers, restaurants, and sports brands all turn to outdoor campaigns because they create immediate impact.

With formats ranging from building wraps to airport ads, OOH provides unmatched reach, scale, and memorability.

Ready to Take Your Brand Outdoors?

At Dubai Advertising, we bring these insights to life with campaigns that stand out across billboards, taxis, buses, malls, and digital screens. If you want your brand to join the ranks of the city’s most visible names, we’re here to make it happen.

Contact us today and let’s plan your next outdoor campaign.

Frequently Asked Questions

Why is OOH advertising so effective in Dubai?

Dubai’s vibrant cityscape, high traffic roads, and bustling public spaces make outdoor ads unmissable. From billboards to taxis, OOH ensures your brand stays visible to millions daily.

Which industries invest the most in OOH advertising?

Real estate, fashion, automotive, financial services, and food brands lead the way. These sectors rely on outdoor formats to boost brand awareness and drive customer engagement.

What are the most popular OOH formats in Dubai?

Hoardings, unipoles, digital screens, taxis, buses, and building wraps are among the most in-demand formats. Each provides unique advantages for visibility and audience reach.

Can OOH advertising work for small businesses too?

Absolutely. Whether it’s a local restaurant using MUPIs or a start-up leveraging bus ads, OOH offers scalable options that fit different budgets and objectives.

How can I start an OOH campaign in Dubai?

It’s simple. Partner with Dubai Advertising. Our team helps you choose the right formats, locations, and strategies to maximise your impact.