Dubai Lynx 2025: Celebrating Creative Brilliance in MENA

Dubai Lynx has long been recognised as the premier platform for creative marketing excellence in the MENA region. As the event gears up for its 2025 edition, the awards continue to champion innovative advertising that not only captivates audiences but also delivers tangible business value.

Dubai Lynx 2025: Key Dates and Highlights

The much-anticipated Dubai Lynx Awards Ceremony is set to take place at the Emirates Golf Club on Wednesday, 9 April 2025. This year’s event will shine a spotlight on brands that have consistently pushed the creative envelope, setting new benchmarks in marketing effectiveness.

Adidas: The 2025 Advertiser of the Year

A standout moment for Dubai Lynx 2025 is the recognition of Adidas as the Advertiser of the Year. The award will be presented to Eugene Karasev, Senior Brand Director at adidas EMC, during the ceremony.

Why Adidas?

Adidas has demonstrated an unwavering commitment to creative storytelling and innovation. Their campaigns have repeatedly proven to be bold, culturally resonant, and effective in engaging audiences across the MENA region.

Accolades and Achievements:

Over recent years, Adidas has amassed an impressive tally of awards including 43 wins at both Dubai Lynx and Cannes Lions, with highlights such as:

• ‘Beyond the Surface’: This campaign, crafted in partnership with Havas Middle East, earned high praise for its exceptional filmmaking and sensitivity to cultural nuances, winning the Grand Prix in Film Craft at Dubai Lynx 2022.
• ‘Liquid Billboard’: Also a collaborative effort with Havas Middle East, this campaign captured the Design Grand Prix in 2022.
• ‘adidas X Ravi’ and ‘The Ravi Superstar’: In 2023, these innovative campaigns clinched multiple awards, including an Integrated Grand Prix and accolades in Entertainment, PR, and Creative Strategy.
• ‘The Female Field’: Most recently, in 2024, this campaign was honoured with the Grand Prix in Glass: The Award for Change, recognising its influential approach to gender representation.

Reflecting on Past Excellence

Dubai Lynx has consistently celebrated creativity that challenges the status quo. The awards have become synonymous with recognising campaigns that not only deliver stunning visuals but also resonate on a deep, cultural level. Over the years, the event has evolved into a beacon for brands and agencies alike, serving as a testament to the power of inventive communication in today’s dynamic advertising landscape.

The Impact of Creative Advertising in Dubai

For brands operating in Dubai and beyond, innovative outdoor advertising remains crucial. Whether it’s through building wraps, taxi and bus ads, MUPIs, lampposts, billboards, or even DOOH solutions, effective advertising can transform urban spaces into powerful brand statements.

To explore the wide range of advertising formats available, visit our Advertising Formats page.

Dubai Lynx Shows Us Where Creativity Can Go — Let’s Take You There

At Dubai Advertising, we don’t just put your brand out there — we make sure it stands tall, turns heads, and gets remembered. From giant building wraps that stop people in their tracks to dynamic digital screens lighting up Dubai’s hotspots, we help brands stand out in all the right places.

We know the city, the audience, and the power of a well-placed campaign. With years of experience under our belt, we’ve worked with brands big and small to bring creative ideas to life — ideas that connect, impress, and drive real results. Want to see how we do it? Take a peek at why brands choose us.

And because no two brands are the same, we don’t believe in cookie-cutter solutions. Every campaign we work on is shaped around your goals, your style, and your audience — whether you’re going bold with a bridge banner or reaching the masses through taxi ads, we’ll tailor it to fit just right.

As we look ahead to Dubai Lynx 2025, with Adidas in the spotlight for their bold, storytelling-led campaigns, it’s clear that creativity and impact go hand in hand. The MENA region is buzzing with innovation — and we’re here to help you be a part of that.

So, if you’re ready to get your brand seen across Dubai — in the streets, on the screens, and in the minds of your audience — get in touch. We’d love to chat and help you find the perfect spot in the city for your next big move.

You can also explore all the exciting formats we offer — from lampposts to DOOH, and everything in between.

Let’s bring your brand to life — Dubai-style.