Asia Cup 2025 shows why outdoor advertising around sporting venues wins big in Dubai

Asia Cup 2025: Cricket Fever Hits Dubai

The DP World Asia Cup 2025 is here, running from 9–28 September across Dubai and Abu Dhabi. It’s one of cricket’s biggest spectacles, pulling in massive crowds and a worldwide audience. This year’s edition sees eight nations battling it out in the Twenty20 format: India, Pakistan, Bangladesh, Sri Lanka, Afghanistan, along with the UAE, Oman and Hong Kong, who earned their spots through the Premier Cup.

With 19 matches lined up, including high-stakes clashes like India vs Pakistan, fans are pouring into the Dubai International Cricket Stadium and other venues, while millions more tune in online and on radio. The atmosphere is electric, and for advertisers, it’s a dream scenario.

Why Outdoor Advertising Around Stadiums Works

Sporting venues create unmatched footfall and visibility. Thousands of spectators make their way through Dubai’s streets, filling taxis, buses and malls before and after matches. Outdoor advertising lets your brand travel with them.

• Billboards and Unipoles: Along Sheikh Mohammed Bin Zayed Road leading to the Dubai International Cricket Stadium, large formats dominate sightlines and capture travelling fans. Explore billboard advertising.
• Lampposts and MUPIs: On approaches to Dubai Sports City, these formats guide fans on foot and in cars. See lamppost options.
• Bridge Banners: Perfect for overhead branding across key roads that connect stadium traffic. Learn more about bridge banner advertising.
• Buses and Taxis: Fans hopping on public transport or rideshares will be exposed to vibrant vehicle ads. Check out taxi advertising and bus advertising formats.
• Building Wraps: Large-scale creative on skyscrapers near Dubai Sports City makes a bold statement. Discover building wraps.

Each placement isn’t just visibility—it’s association with the thrill of live sport.

Radio: The Companion for Cricket Fans

While many fans are in the stadium, others follow matches on the go. Radio remains a trusted companion, especially for commuters in Dubai. Brands can secure ad slots during match coverage or pre/post-game shows, ensuring their message travels with every listener. Read about our radio advertising solutions.

Key Spots to Target Around Dubai

• Sheikh Mohammed Bin Zayed Road – the main artery feeding Dubai Sports City.
• Al Khail Road – high-traffic route used by fans travelling between Dubai and Abu Dhabi venues.
• Sports City Roundabouts – a hub for taxis, buses, and pedestrian activity.
• Malls near Stadiums – including City Centre Me’aisem, where matchday shopping is common.
• Metro Links – advertising near stations ensures recall for fans moving in and out of the city centre.

Why Work With Dubai Advertising

At Dubai Advertising, we specialise in creating campaigns that capture moments like the Asia Cup. From OOH formats to digital and DOOH solutions, we help brands maximise visibility. We know where the crowds are, what routes they take, and how to make your brand impossible to miss.

FAQs

1. What makes Asia Cup 2025 a prime time for outdoor advertising in Dubai?

The tournament draws huge crowds to stadiums and roads, creating natural visibility for OOH formats like billboards, buses and taxis.

2. Which advertising formats are most effective around Dubai International Cricket Stadium?

Billboards, lampposts, MUPIs, taxis, buses and building wraps stand out around the stadium and on feeder roads.

3. Can my brand use radio advertising during Asia Cup 2025?

Yes, radio remains popular among commuters and fans tuning in to match updates. Our radio packages deliver excellent reach.

4. How early should I book advertising space for major sporting events?

The earlier the better. High-profile spots near stadiums get reserved quickly, especially during tournaments like the Asia Cup.

5. Does Dubai Advertising manage campaign design as well as placement?

Absolutely. We handle creative, media planning, and execution to ensure your campaign stands out. Learn more about our services.

Ready to Boost Your Brand at the Asia Cup?

The Asia Cup 2025 is your moment to connect with thousands of cricket fans in Dubai. Whether it’s billboards, bus ads, lampposts or radio campaigns, we’ll get your brand noticed.

Contact us today and let’s make your campaign shine during cricket’s biggest stage in the UAE.